JRB Team - 7 Marketing Traditional Marketing Strategies

7 Marketing Traditional Marketing Strategies You Can Still Use

Marketing is an industry constantly evolving to accommodate technological innovation. However, that doesn’t mean you have to abandon all the traditional methods. Here are seven traditional marketing strategies you can still use for your business.

 

  1. Come Up With a Slogan

Slogans are a timeless way to help consumers remember your brand. Research shows that an effective slogan is as important as a logo or brand name because it communicates your company’s mission. There are many different types of slogans for varying purposes. For example, you can use an emotive slogan to create a feeling around your business or a descriptive slogan that speaks to the type of business you have and how it fits your industry.

 

  1. Hand Out Yard Signs

Yard signs are a great way to spread the word about your business in your community. Work with a graphic designer to create a professional design. Talk to your friends and family about posting the signs on their properties. If you have the budget, you can go one step further and purchase a billboard.

 

  1. Make a Fun Postcard

Postcards are a nostalgic and charming way to reach out to your target audience. You can use them to remind existing customers that you’re still around. Offer discounts or introduce new products or services. It’s also a simple way to send appointment reminders that may be more memorable than an email.

 

  1. Send Mailers With Fun Stickers

No matter how digital the world has become, everyone still receives direct mail in some capacity. A well-planned mailer can make a customer feel important. If you want to create a lasting impression, you can include some fun stickers customers can give to their children. A personal touch can create a more memorable experience.

 

  1. Post Flyers With Discounts

If your business primarily serves your neighborhood, flyers are an effective way to market. You can get the word out about a sale or offer discounts. Post around town, especially in areas with heavy foot traffic. Make sure you have the proper permits to post on light poles or in parks. Talk to non-competitive businesses about posting in their establishments.

 

  1. Design a Banner You Can You Online and Offline

Webpage banners are a great marketing tool. It’s a visual link people can use to get to your products online from anywhere. You can apply it to your emails and use the same imagery in more traditional marketing methods, such as mailers and flyers. It creates cohesive branding across multiple platforms and combines digital and traditional marketing.

 

  1. Hire Professionals When You Can

While anyone can learn enough to create a minimalistic marketing campaign, you can still benefit from hiring professionals to build a more sophisticated strategy. Web developers, graphic designers, and marketing experts like The JRB Team have specific knowledge that can boost your brand awareness. When sending them images for your company, remember to compress JPG files to make emailing easier. You can access converters to turn images into PDFs and even combine multiple images into a single file to send over. It cleans up the process and makes it much easier for the designers.

 

Creating a marketing strategy is a vital element of success for any business, and the tactics listed above are all proven successful. Digital marketing is important. However, you can incorporate a combination of new and traditional techniques to reach a broader demographic.