The survival of your business depends on sales, whether you run an e-commerce company or a brick-and-mortar one. So, you must do everything in your power to increase sales. The best way to do it is by improving your website traffic. And you can do that by stepping up your SEO game. Now, SEO is not easy, so many businesses opt for professional digital marketing services. There are countless ranking factors that Google and other search engines look at when they decide which pages will rank high and show up on the first page of search results. Still, there are some techniques you can implement relatively easily to boost sales using SEO.

While it won’t be that complicated, you have to understand that all of these tips will require some effort on your behalf as well as time. Success, as it usually is, doesn’t happen overnight. You will have to be patient before you begin to reap the benefits of your efforts.

The Best Ways To Boost Sales Using SEOJRB Team 5 Ways to Boost Sales Using SEO

Getting leads is what allows you to increase your sales. Of course, there are different types of leads, and you need to know the difference to be able to react to them accordingly. But the first step is making those leads come to you.

Below are some of the tried-and-true methods to do that. They will allow you to improve your SEO and, as a result, increase sales:

  1. Planning a solid website structure
  2. Using keywords wisely
  3. Creating captivating content
  4. Optimizing product descriptions
  5. Making your website mobile-friendly

Plan a Good Website Structure

A site structure is like a map that you need to prepare before you begin working on the website development. You need to have a clear picture of how your website will function, how the pages will be organized, and how they will be interlinked.

If you do this step right, your customers will have a much easier time navigating through your website, improving the user experience considerably. If there is anything off-putting or the user has difficulty finding what they need, they will click out, which increases bounce rates. Consequently, your SERP ranking will drop, you will lose traffic, and conversion rates will dissipate.

Be Smart With Keywords

Everybody knows that keywords are crucial for ranking. After all, that is how clients will find you. So, many people think that stuffing their content with keywords will help them rank higher. While this used to be true a long time ago, things are much different now. Using too many keywords is the very definition of spam. Google doesn’t look approvingly at that, and it will punish you. Mind you, recovering from Google penalties is no easy task, so you want to avoid them at all costs. Thus, instead of oversaturating your content with keywords, use them naturally in context. It will have a much better effect.

Moreover, the keywords you use will depend on the product you sell. But to rank better and boost sales using SEO, you need to do keyword research. It will reveal your customers’ pain points, and you will know which keywords to implement in your content. Google will recognize that you offer solutions to what people look for and push your pages higher among search results.

Create Fantastic Content

Whatever you publish on your website must meet two critical requirements:

  1. Meet customer intent
  2. Provide value

Keyword research will help you meet the intent – answer the customers’ pain points. But content is not just a collection of words containing keywords. The quality of the content is what will add value and help you rank better, attract customers, and increase conversions.

Content can come in various forms:

  • Blogs
  • Guest blogs
  • Videos and video adverts
  • Podcasts
  • How-to guides
  • Infographics
  • Product reviews
  • eBooks and whitepapers

For your content to add value, it must be well-researched, fact-based, unique, original, well-written, and reflective of your company values and brand. It means that the tone should be right and consistent throughout your content. Also, you need to know who your target customer is and address them directly. When they search for something they need and come across various posts and videos that offer them a solution, they will pick the website that speaks to them directly and answers their questions. That is what will bring you more sales.

Optimize Product Descriptions

A mistake many companies make is copying product descriptions from the manufacturer or other e-commerce websites. There are two problems with this:

  1. There is an issue of duplicate content
  2. These descriptions may not be optimized

If you use large chunks of identical or appreciably similar content to other pages on the web, Google will perceive that as your attempt to deceive it so you can rank higher and penalize you. The same will happen if you have a lot of duplicate content across pages on your own website. For this reason, you must never copy anything you find online. Base your research on articles and posts you see online, but use your own words when writing product descriptions.

Moreover, if your product descriptions are not optimized, how do you expect clients to find you? Again, you need to consider your customers’ pain points and think about how you will answer them. Consider what potential buyers type when they look for your product and which questions they might have. Then, answer these questions using good keywords and create a detailed product description that adds value and meets the intent.

Make Your Website Mobile-Friendly

The fact is that most customers will use their phones to look for products and services they need. If they stumble upon your website that isn’t mobile-friendly, they will leave and go to your competitor. Why? Because you failed in the user experience department. As a result, bounce rates are increased, your ranking drops, and your sales suffer.

If you want to boos sales using SEO, your website must work perfectly on mobile devices. Here is what you need to consider:

  • Text visibility – your customers mustn’t struggle to read the information on your website
  • Page loading speed – if your customers have to wait more than 3 seconds for a page to load, the chance of them bouncing increases significantly
  • Clickability – customers should be able to click on any element on your website when they visit it on their mobile phones

All that impacts user experience – one of the factors that search engines prioritize.

Conclusion

These have been the most effective ways to boost sales using SEO. Once you get that done, you can do more detailed on-page SEO and work on your social media presence to grow your reach. You can also improve your sales environment and do your best in face-to-face interaction with clients. There is always room for improvement. As long as you identify areas for improvement, you will be just fine.

Read about the 5 most effective ways to boost sales using SEO. Understand why good SEO is essential and help your business strive.